Continuing education courses develop your technical skills and help you strengthen your position of authority, but did you know that you can and should take advantage of your new massage technique in a way that goes beyond just adding it? as a new menu item?
Going further will provide an incredibly powerful marketing strategy.
By implementing the tips outlined below, you can increase your position of authority, generate excitement, and get heaps of dates, even before class ends.
Market your new massage technique
1. Register for the course
As soon as you sign up for a new CE course, let your clients know! Send a short email with a concise description of the course and why you think your clients will benefit from this new modality or technique. When you show your enthusiasm, your customers will also be excited.
2. Two weeks before the course
Reuse your email by creating posts for all of your social media accounts. Share one or two ways your customers will benefit from your new skills. Ask an engaging question, such as “Who is thrilled to be enjoying these benefits on your own?” Post your favorite gif or emoji in the comments.
3. One week before class
Send a second email and reuse it in new social media posts. This time, in addition to information on the modality or technique itself and the benefits it will bring to your customers (be sure to include different benefits in each email), invite customers to pre-schedule feedback sessions.
Delivering a very limited number of these sessions will continue to generate excitement, provide you with the bodies you need to hone the delivery of your new skills, and allow clients to experience the expanded results you can offer. And a fantastic bonus? Your bank account will thank you!
4. During the course
Capture the excitement with photos. Ask the instructor for permission to photograph their banner or the title slide of their presentation. If the instructor allows, take a few close snapshots of the workouts, making sure you get written permission from your fellow students as well.
Post these photos and some exciting comments about what you do in class. Remind your followers to pre-schedule feedback sessions if your schedule isn’t already full. Include a deadline (the end of the course) to create urgency and exclusivity.
5. After class
Send a third email, again reused in new social media posts, describing what you learned in class, how it will benefit your clients, and why you are excited to share this new modality or technique with them. Invite clients to schedule a session so they can enjoy these benefits on their own.
6. Take advantage of works councils to increase your rates
Expanding your skills, whether you accomplish this by offering a new standalone modality or adding new techniques to your existing routine, may spur you on for a rate hike. But before imposing a new price tag on your service, it’s a good idea to give weight to the following question:
7. Is this an add-on or an add-on?
Incorporating a new technique into your current session structure is a great way to increase your rates. To do this effectively, you’ll want to consider the increased results your clients will get from this new technique versus the results they’ll get from your existing session structure.
The more powerful these results, the more valuable they are and the higher your costs can be. The most important factor in choosing a supplement over a supplement is scalability. Offering valuable extras is a good way to increase your income, but it is limited to the best interests of the customer.
Add a massage technique to the structure of the session
By adding your massage technique to your session structure, you can increase your income by increasing your base session fee. This means that all customers will pay higher fees (and get the best results you have to offer), not just customers who opt for the add-on. This allows you to quickly and significantly increase your income.
Leveraging your newfound skills through effective marketing can help you grow your customer base and set the stage for increasing your session rates. Now the only question is: which CE class are you going to enroll in next?
About the Author:
Melinda Hastings, LMT, BCTMB, MTI, has been practicing massage therapy since 1996. She has active licenses in Washington and Texas, and is also a massage therapy instructor in Texas. She is a nationally approved continuing education provider through the National Certification Board for Therapeutic Massage and Bodywork, and her continuing education courses are offered through her seminar business, Inspired Therapist Seminars. .