Dreams appoints Stefan Krafft as new VP of B2B marketing


Dreams appoints Stefan Krafft as new VP of B2B marketing

By Joy Dumasia

Dreams, Financial wellness platform and leader in engagement banking solutions announces the appointment of Stefan Krafft as the new Vice President of B2B Marketing to continue its B2B client acquisition strategy and facilitate partnerships with some of the largest financial institutions of the world.

Stefan will be largely responsible for developing and executing the company’s branding and positioning strategy and creating an already very effective marketing engine, which will be essential to further develop customer acquisition. B2B and drive Dreams’ global expansion. Stefan is also the co-founder of a community platform called HAAARTLAND and graduated in Economics, Marketing and Communication from the Berghs School of Communication in Stockholm.

Stefan joins Dreams with over 10 years of experience building B2B tech startups, primarily in the MarTech and FinTech industries, holding numerous senior marketing roles. Stefan spent 5 years on the management team of Billogram, the Stockholm-based billing and payment platform, as the company’s marketing director. Having joined Billogram as a first marketing hire in 2016, Stefan has played a pivotal role in driving its expansion and helping it grow from an unknown FinTech brand to a market leader in recurring payments with over 100 employees. .

Henrik Rosvall, CEO and Co-Founder of Dreams, said: “We are really excited to have Stefan on board to help drive our marketing strategy forward. His impressive tenure at Billogram, where he built their marketing division from scratch while consolidating their leadership position in invoicing and payments, will prove invaluable to Dreams’ future growth. There is no doubt that Stefan will play a pivotal role in further demonstrating how our partner banks can remain competitive and drive growth by pursuing a values-based business model and placing the financial well-being of clients at the heart of their strategy.

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