Emma Sheller, global head of corporate affairs, brand and marketing (CABM) of Standard Chartered, private and commercial bank as well as global head of brand strategy, is leaving the bank after nearly six years to settle United Kingdom. The Standard Chartered spokesman said INTERACTIVE-MARKETING this global brand is now led by global head of corporate affairs Sarah Hagan (pictured center), while the private and commercial banking portfolio is led by Suresh Balaji (pictured right). Balaji recently joined the team as Global Head of Corporate Affairs, Brand and Marketing, Personal and Commercial Banking.
“Hagan and Balaji will continue to lead their teams to elevate the Standard Chartered brand and demonstrate our purpose as an organization that is here to stay,” the spokesperson added.
Sheller (pictured left) joined the team in 2016 and has worked on several brand campaigns, including a film to demonstrate the impact of carbon, which was created via a unique production technique involving squirts of food coloring into a water tank. She was also part of a 2020 brand campaign that reinforced the importance of global trade and the bank’s role in driving it.
At the same time, she also oversaw the reappointment of Densu International as the bank’s global media partner last year, covering planning, buying and media strategy. She previously said Densu came to the table with a deep understanding of the business, its commitments, and how to best drive growth from media with an “impressive service model and team” aligned to that. set of values. Currently, the bank is in the process of appointing a global creative agency covering key markets such as Singapore, Hong Kong and South Africa, among others. TBWA, BLKJ Havas and Publicis are fighting over the account.
Meanwhile, Hagan joined Standard Chartered in February this year, according to his LinkedIn, and was previously at Teneo as an MD in London. She has also held senior communications positions at Capital & Counties Properties, Burson-Marsteller, GSK and Network Rail.
Meanwhile, Balaji worked at HSBC for 17 years and was most recently APAC CMO. He has also held various roles including MD, Global Head of Marketing, HSBC Life; Global Head of Marketing Strategy; and Global Head of Media and Marketing Innovation. He has also worked at United Breweries, Y&R and GSK.
The bank has also hired Sunshine Farzan as Global Head, CABM, Corporate, Commercial and Institutional Banking, Europe and Americas. Farzan has a diverse background in marketing, brand development and strategic communications, as well as experience spanning financial services, insurance/insurtech, software as a service and professional services. According to Standard Chartered, she has driven the business growth of global brands such as MetLife, American Express and Kraft Foods, as well as fast-growing SMEs and private equity firms in Asia-Pacific. Farzan most recently led the global marketing and communications function at business development firm Tricor Group.
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