Srebrny Kiel http://www.srebrnykiel.com/ Thu, 22 Jul 2021 03:23:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 http://www.srebrnykiel.com/wp-content/uploads/2021/07/icon-7-150x150.png Srebrny Kiel http://www.srebrnykiel.com/ 32 32 Catch Appoints Jason Bagg as Chief Marketing Officer http://www.srebrnykiel.com/catch-appoints-jason-bagg-as-chief-marketing-officer/ Thu, 22 Jul 2021 01:39:10 +0000 http://www.srebrnykiel.com/catch-appoints-jason-bagg-as-chief-marketing-officer/

Jason Bagg will take the lead of the Marketing team, expanding his current role as Commercial Director at eTailer, which he took over in early 2020.

He will lead the marketing team while continuing to deal with customer strategy and loyalty programs.

His new role, Marketing and Sales Director, is newly created and reflects Catch’s values ​​of working cross-functionally to leverage best practice policies.

“The new meeting will allow Catch to form an end-to-end view of the customer journey, with teams working together to further strengthen Catch’s customer focus and deliver the best possible experience for Catch customers,” Catch said. in a press release.

Bagg’s appointment comes as Catch redoubles its efforts in its brand-building marketing strategy, which began with the “Everyday Aussies” campaign last year.

Bagg’s appointment and Catch’s strategy are so aligned that Bagg’s appointment coincided with the launch of a new series of “Everyday Aussies” TV commercials.

“I joined Catch in early 2020, and it has been a fantastic experience watching the brand grow and develop over the past year and a half,” Bagg said of his promotion.

“I look forward to doubling our commitment to our customers, investing in the Catch brand, and leveraging data and analytics to create a world-class online shopping experience for all Australians,” he said. he declares.

Bagg brings investment and strategic advisory experience to his post, having worked for Macquarie Bank and Uber Australia.


Source link

]]>
Global Coagulation Testing Market in Life Sciences Tools and Services Industry http://www.srebrnykiel.com/global-coagulation-testing-market-in-life-sciences-tools-and-services-industry/ Thu, 22 Jul 2021 01:30:00 +0000 http://www.srebrnykiel.com/global-coagulation-testing-market-in-life-sciences-tools-and-services-industry/

The COVID-19 Coagulation Testing Market Impact Report offers pre and post COVID-19 market estimates. Technavio analysts organized the reports extensively using qualitative and quantitative research methodologies to achieve the results most relevant to the industry and the company.

Companies around the world are focused on creating a resilient business model in the face of COVID-19. Suppliers are continuing their current operations while building resilient business models as the path to recovery from the pandemic is emerging.

This post-pandemic business planning research will help customers:

  • Address potential impacts by facilitating changes in process designs
  • Identify potential disturbances
  • Conceptualize scenario-based planning to mitigate future crisis situations.

Download the post-pandemic planning structure

Key considerations for market forecast:

  • Impact of bottlenecks, supply chain disruptions, destruction of demand and changing customer behavior
  • Optimistic, probable and pessimistic scenarios for all markets as the impact of the pandemic unfolds
  • Market estimates before and after COVID-19
  • Quarterly impact analysis and update of market estimates

Instantly access over 17,000 market research reports using

Technavio SUBSCRIPTION platform

Analysis of the Top 3 Vendors of Coagulation Testing Market:

Abbott Laboratories

Abbott Laboratories provides customers with coagulation test systems, analyzers and reagents.

Danaher Corp.

Danaher Corp. offers high quality products for coagulation testing.

F. Hoffmann-La Roche Ltée.

F. Hoffmann-La Roche Ltd. offers a full range of offerings for coagulation testing.

If you purchase an updated report within the next 60 days, we’ll send you the new edition and the data extract for FREE! Get an overview of the report here to get a detailed analysis of the market share of market players during the COVID-19 lockdown: https://www.technavio.com/report/coagulation-testing-market-industry-analysis

Coagulation Testing Market 2021-2025: Segmentation

The coagulation testing market is segmented as follows:

  • Technology
  • Product
  • Final user
    • Hospitals And Private Clinics
    • Home Care
  • Application
  • Geography
    • North America
    • Europe
    • Asia
    • LINE

The coagulation testing market is driven by the increasing prevalence of bleeding disorders. Additionally, the increase in online marketing services is expected to trigger the coagulation testing market towards a CAGR of 7.16% during the forecast period.

Find more insight on global trends impacting the future of the Coagulation Testing market, request a free sample @
https://www.technavio.com/talk-to-us?report=IRTNTR45179

Corresponding reports:

Global Biosensors in Life Sciences Market- Biosensors in the life sciences market are segmented by application (pharmacology, food and beverage, and others) and geography (North America, Europe, Asia, and RANG).
Download a FREE sample report

Global Circulating Water Baths Market The circulating water baths market is segmented by end user (chemical industry, microbiology laboratories and others) and by geography (North America, Europe, Asia, and RANG).
Download a FREE sample report

Market factors
Market challenges
Market trends
Supplier landscape

  • Covered suppliers
  • Supplier ranking
  • Positioning of sellers in the market
  • Competitive scenario

About Us
Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes over 17,000+ reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.

Contact
Technavio research
Jesse maida
Communication and Marketing Officer
United States: +1 844 364 1100
UK: +44 203 893 3200
E-mail: [email protected]
Report link: https://www.technavio.com/report/coagulation-testing-market-industry-analysis

SOURCE Technavio


Source link

]]>
Diversity panel discusses black entrepreneurship and the importance of inclusion – Business Journal Daily http://www.srebrnykiel.com/diversity-panel-discusses-black-entrepreneurship-and-the-importance-of-inclusion-business-journal-daily/ Wed, 21 Jul 2021 10:01:39 +0000 http://www.srebrnykiel.com/diversity-panel-discusses-black-entrepreneurship-and-the-importance-of-inclusion-business-journal-daily/

YOUNGSTOWN, Ohio – Join the Business Journal at noon on July 27 for a free live discussion, “Diversity Focus Group: Why Inclusion Matters to Valley Businesses”.

The panel can be viewed on our Facebook, LinkedIn and YouTube pages.

We’ll meet with two local black business owners – Ra’Cole Taltoan from Rockbrook Business Services and Eartha Hopkins from The Literary House – to discuss their journeys as entrepreneurs, what they see happening in the business community. owned by black people, challenges still face entrepreneurs of color and why businesses need to look at what they are doing to support a business community that has historically been underserved.

During the panel discussion, we will also discuss Youngstown Publishing Co.’s new Diversity, Equity and Inclusion Platform and what we are doing to support minority-owned businesses in our region, including the upcoming launch of a free directory.

Even though the events of 2020 shed new light on and encourage minority-owned businesses, there are still significant challenges to be overcome in being an entrepreneur of color.

A Federal Reserve report shows that only 66.4% of minority-owned businesses get at least some of their funding from banks, compared to $ 80.2 of their white counterparts. When minority-owned businesses get financing, the amounts are, on average, about $ 30,000 less than comparable white-owned businesses with about 1.4% higher interest rates.

For startups, the line between success and failure is thinner. Only 1% of black-owned businesses get commercial loans in their first year, compared to 7% of white-owned businesses. Black business owners are also turning to family member financing more often, with 14% of owners reporting having obtained family loans, compared to 9% of white business owners.

As you will read in our August issue, supporting minority-owned businesses is vital for a healthy and thriving business community. Join us July 27 at noon on our Facebook, LinkedIn and YouTube pages for our discussion of what black business owners face and what can be done to support the community of entrepreneurs of color.

Copyright 2021 The Business Journal, Youngstown, Ohio.


Source link

]]>
ICICI Securities’ First Quarter Profit Increases 61%; turnover up 37% http://www.srebrnykiel.com/icici-securities-first-quarter-profit-increases-61-turnover-up-37/ Wed, 21 Jul 2021 06:01:00 +0000 http://www.srebrnykiel.com/icici-securities-first-quarter-profit-increases-61-turnover-up-37/ NEW DELHI: ICICI Securities announced a 61% increase in profit after tax (PAT) to Rs 311 crore in the three months ended June 2021 due to revenue growth and improving margins.
By comparison, the company posted a PAT of Rs 193 crore in the same quarter prior to the fiscal year, ICICI Securities said in a statement.
The company’s revenue increased 37% to Rs 748 crore in the quarter under review, from Rs 546 crore in the three months ended June 30, 2020.
Revenue growth was helped by strong overall performance in equities and related businesses, distribution businesses, distribution businesses, private wealth management businesses, as well as investment banking businesses.
ICICI Securities, part of the ICICI group, is a leading retail equity franchise, distributor of financial products and investment banking.
“We are pleased to report strong financial and operational performance during the quarter,” said Vijay Chandok, Managing Director and CEO of the company.
“We are seeing continued traction in our customer additions. Our client additions through digital partnerships, with contemporary digital players … have started to contribute significantly. We also found that visitors to our platform more than tripled between December 2020 and June 2021, “he added.
ICICI Securities has a client base of 5.8 million clients, of which 3.9 lakh were added during the quarter under review.


Source link

]]>
Coles sells frozen croissants made in France for $ 6 http://www.srebrnykiel.com/coles-sells-frozen-croissants-made-in-france-for-6/ Wed, 21 Jul 2021 03:24:16 +0000 http://www.srebrnykiel.com/coles-sells-frozen-croissants-made-in-france-for-6/ With overseas travel still out of the question for the foreseeable future, it will likely be some time before you can eat fresh croissants in Paris.

But shoppers are going crazy for a range of frozen pastries at Coles that they say taste almost as good as the real thing – because they’re imported from France.

In a TikTok that has been viewed over 63,000 times, Lucy Helenak, a woman from Sydney, shared a video of the $ 6 Coles Frozen Bake At Home Pain Au Chocolate six-pack.

To make them, just put the pastries on a baking sheet and bake them until they are golden brown.

RELATED: Mom Keeps the Pantry Full of Old Fast Food

“Coles in Australia sells frozen pastries imported from France,” Lucy captioned the video. “And they are amazing! “

She also recommends the plain croissant version, saying they were “so good” too.

Lucy’s post received dozens of comments from buyers who also praised the frozen pastries, saying they were “awesome” and had “a lot” in storage at home.

“Nooo, don’t sell them, they’re too good,” one person joked.

“Don’t tell everyone,” another joked.

“These are my house favorites, especially when they are on sale! One person said.

“I’ve been complaining for days that we don’t have a local pastry shop in my 5km (Melb), Imma checkout Coles ASAP,” commented another.

A Coles spokeswoman told news.com.au that their frozen croissants were “made in France from the best chocolate croissants connoisseurs in the world.”

“Our Coles frozen home-made chocolate buns are very popular with customers – they’re like the delicious golden puff pastry croissants you find in coffee shops, but you can bake them in the comfort of your own home for just $ 6 for one. six pack, “they said.

RELATED: Accidentally Rude Discovery in Aldi Article

Aldi spanakopita is the store’s “best kept secret”

Last year, a $ 7 Aldi food item also gained a cult following after it went viral on TikTok.

In a TikTok video, Sydney foodie @mernasfoodfomo explained why she loved Aldi Urban Eats Greek Spanakopita, adding that she “usually keeps boxes” of the product.

“I’m going to share a little secret with you,” Merna explains in the video. “It’s that Aldi spanakopita and it’s made in Greece.”

RELATED: ‘Crazy’ Detail in Coles $ 3 Bread

Merna said Aldi’s Freezer Aisle Spanakopita was “so easy” to turn into a delicious meal because all you had to do was put it in the oven at 180C and bake for 40. minutes.

“Honestly, this is Aldi’s best kept secret; I usually accumulate boxes of them, ”she said, before sharing the“ most satisfying shots ”of the baked product.

The video racked up more than 35,000 views from fans of the product, who jokingly berated the TikTok user for leaking his “secret.”

“They’re the best. It’s not worth doing it,” one person commented, while another added, “It’s the best but it sells out almost as soon as it hits the freezers. Aldi. “


Source link

]]>
K.KS Marketing Launches Growth Marketing Solution in Hong Kong. Help the growth of SMEs with a time limit | Taiwan News http://www.srebrnykiel.com/k-ks-marketing-launches-growth-marketing-solution-in-hong-kong-help-the-growth-of-smes-with-a-time-limit-taiwan-news/ Wed, 21 Jul 2021 02:00:00 +0000 http://www.srebrnykiel.com/k-ks-marketing-launches-growth-marketing-solution-in-hong-kong-help-the-growth-of-smes-with-a-time-limit-taiwan-news/

HONG KONG SAR – Media reach – July 21, 2021 – At the beginning of last year, KK Marketing has launched a special “Growth Marketing” service in the Hong Kong market which aims to help SMEs grow their businesses and develop their potential customers in a possibly short time frame. K.KS Marketing is recently the one and only growth marketing company in Hong Kong, making “efficiency” a key ambition. Specializing in over 22 types of marketing tactics, K.KS Marketing is seizing the hottest digital marketing model. Their unique growth marketing funnel and automatic trading program take a big step forward in creating an unforgettable online customer experience and skillfully increasing the rate of return on online platforms.

Growth marketing is a new marketing concept in Hong Kong at the moment, however, various multinational corporations (MNCs) have already adopted the concept of growth marketing in their marketing strategy. For example, Coca Cola and Kellogg’s have hired a new Chief Growth Officer (CGO) position to replace traditional marketing positions. However, around 40% of US companies are now looking for a Growth Marketing Manager (GMM) instead. “Profit maximization” is at the heart of growth marketing, which is why diverse and comprehensive marketing solutions are used, depending on different industries and their business purpose.

Presentation of the new marketing concept in Hong Kong

Embracing pioneering minds, K.KS Marketing Director of Growth Karl Kong and Director of Marketing Anson Chan are determined to promote growth marketing without hesitation. They proclaimed that K.KS Marketing was the first growth marketing in Hong Kong that focused on effectiveness and efficiency. Karl said, “Growth marketing is doing data-driven marketing, which is very different from the general one-time marketing campaign. Each marketing activity has been analyzed and improved by data reviews. Marketing strategy occupies only 1-2 solutions, which is not complete and risky for business, but this problem is absolutely eliminated in growth marketing.

About K.KS Marketing

Specialized in over 22 types of marketing solutions, especially SEO, SMM, lead generation etc. and marketing automation. K.KS Marketing is a one and only solution combining a growth marketing solution and an SEO solution, constantly listed at the top of the search “SEO 公司[1]“,” Marketing 公司[2]“etc. In addition, their customer support increased the exposure rate from 2,597 to 25,756, or about 1000%, in 4 months.

K.KS Marketing aims to increase customers’ business profits with predictable and maximum marketing effectiveness. “Minimize entry costs and maximize return results”. Provide advanced marketing strategies for businesses to thrive against tough times.

Get to know the special on K.KS Marketing, please see https://kks.marketing

#KKSMketing


Source link

]]>
IBM reports second quarter 2021 results http://www.srebrnykiel.com/ibm-reports-second-quarter-2021-results/ Tue, 20 Jul 2021 18:53:00 +0000 http://www.srebrnykiel.com/ibm-reports-second-quarter-2021-results/

ARMONK, NY, July 20, 2021 – IBM has announced its second quarter 2021 results.

“In the second quarter, customer adoption of our hybrid cloud platform contributed to strong performance in global business services and software and led to improved overall revenue growth. At the same time, we have continued to help our customers integrate our AI-based technology offerings into their core workflows, ”said Arvind Krishna, President and CEO of IBM. “We are pleased with our progress and remain on track to generate full year revenue growth and meet our cash flow target. “

Strong points

Second quarter:

  • Revenue of $ 18.7 billion, up 3% (fixed adjustment for divested businesses and currency)
    – Cloud & Cognitive Software up 6% (up 2% taking currency into account)
    – Global Business Services up 12% (up 7% taking currency into account)
  • Net cash flow from operating activities of $ 17.7 billion and adjusted free cash flow of $ 11.0 billion in the last 12 months
  • Total cloud revenue in the last 12 months of $ 27.0 billion, up 15% (up 13% including divested business and currency)
  • Total cloud revenue in the quarter of $ 7.0 billion, up 13% (up 9% including divested businesses and currency) thanks to
    – Cloud & Cognitive Software cloud revenue up 29% (up 25% taking currency into account)
    – Global Business Services cloud revenue up 35% (up 30% taking currency into account)
  • Red Hat revenue up 20% (up 17% after currency adjustment), normalized for historical comparability
  • 48.0% GAAP gross profit margin, stable; Gross operating profit margin (non-GAAP) of 49.3%, up 30 basis points
  • Debt reduction of $ 6.4 billion since the end of 2020

SECOND QUARTER 2021

Before tax

Gross

Diluted

Report

Before tax

Returned

Profit

EPS

Returned

Returned

Margin

Margin

GAAP for continuing operations

$

1.47

$

1.3B

$

1.6B

8.3

%

48.0

%

Year / Year

(3)

%

(3)

%

(1)

%

(0.4)

pts

0.0

pts

Operations (non-GAAP)

$

2.33

$

2.1B

$

2.5B

13.5

%

49.3

%

Year / Year

7

%

8

%

9

%

0.7

pts

0.3

pts

BPA GAAP results include impacts related to the amortization of purchased intangible assets and other acquisition-related charges, retirement-related charges, the impacts of US tax reform and transaction costs associated with the separation from Kyndryl. The impact of Kyndryl’s separation costs for the second quarter of 2021 was ($ 0.15) per share.

“We increased our operating margins and increased our profits during the quarter, making a key contribution to our cash performance,” said James Kavanaugh, senior vice president and chief financial officer of IBM. “During the first half of the year, we increased Adjusted Free Cash Flow, invested in strategic acquisitions to strengthen our hybrid cloud and AI capabilities, continued to deleverage and, in line with our commitment, again increased our dividend. “

Cash flow and balance sheet

In the second quarter, the company generated free cash flow from operating activities of $ 2.6 billion. IBM’s free cash flow was $ 1.0 billion, which includes $ 0.6 billion cash impacts from the company’s structural actions initiated in Q4 2020 and transaction costs associated with Kyndryl’s separation. IBM’s adjusted free cash flow, excluding these cash impacts, was $ 1.6 billion. The company returned $ 1.5 billion to shareholders in dividends.

In the first six months of the year, the company generated net cash from operating activities of $ 7.5 billion. Free cash flow for the first six months was $ 2.6 billion. The company’s adjusted free cash flow, excluding cash impacts of $ 1.2 billion for structural actions and transaction separation costs, was $ 3.8 billion.

Over the past 12 months, the company generated free cash flow from operating activities of $ 17.7 billion. IBM’s free cash flow for the past 12 months was $ 9.7 billion. The company’s adjusted free cash flow, excluding cash impacts of $ 1.3 billion for structural actions and transaction separation costs, was $ 11.0 billion.

IBM ended the second quarter with $ 8.2 billion in cash (including marketable securities), down $ 6.1 billion from the end of 2020 mainly due to acquisitions and payments debt reduction. Debt, including $ 17.5 billion global financing debt, amounted to $ 55.2 billion, down $ 6.4 billion from late 2020 and $ 17.9 billion since the closing of the acquisition of Red Hat.

Second Quarter Segment Results

  • Cloud and cognitive software (including cloud and data platforms, cognitive applications and transaction processing platforms) – revenue of $ 6.1 billion, up 6.1 percent (up 2.5 percent after adjusting for currency). Cloud and data platforms grew 12% (up 8% considering currency), driven by the company’s hybrid cloud platform and the growth of Cloud Pak. Cognitive apps grew 12% (up 8% when factoring in currency), driven by growth in security and AI apps. Transaction processing platforms fell 7% (down 11% after adjusting for currency). Cloud revenue up 29% (up 25% including currency).
  • Global Business Services (includes consulting, application management and global process services) – revenue of $ 4.3 billion, up 11.6 percent (up 7.3 percent after adjusting for currency), with growth in consulting, up 16 percent ( up 11 percent after currency adjustment), Application Management up 5 percent (up 1 percent after currency adjustment) and Global Process Services up 28% (up 25 percent) % after adjustment for currency). Cloud revenue up 35% (up 30% when factoring in currency). The gross profit margin decreased by 60 basis points.
  • Global Technology Services (includes infrastructure and cloud services and technology support services) – revenue of $ 6.3 billion, up 0.4 percent (down 4.1 percent after adjusting for currency). Infrastructure and cloud services and technology support services were flat (down 4% after adjusting for currency). Cloud revenue down 1% (down 5% including currency). Gross margin up 110 basis points.
  • Systems (including system hardware and operating system software) – revenue of $ 1.7 billion, down 7.3% (down 10.2% after adjusting for currency), due to declines in IBM Z (down 11%; in 13% decrease taking currency into account) and storage systems (down 7%, down 10% taking currency into account). Electrical systems fell 2 percent (down 5 percent after adjusting for currency). Cloud revenue down 16% (down 19% including currency).
  • Global financing (includes financing and sale of used equipment) – revenue of $ 242 million, down 8.6 percent (down 11.6 percent after adjusting for currency).

Cumulative 2021 results

Revenue for the six-month period ended June 30, 2021 totaled $ 36.5 billion, an increase of 2% year-over-year (down 1% after adjusting for divested operations and currency) compared to $ 35.7 billion for the first six months of 2020. Net income was $ 2.3 billion, down 10% year-over-year. Diluted earnings per share were $ 2.52 compared to $ 2.83 per diluted share for the 2020 period, a decrease of 11%.

GAAP per share results include an impact ($ 1.58) per share for expenses related to the amortization of purchased intangible assets and other acquisition-related charges, retirement-related charges, US tax reform and the transaction costs associated with the Kyndryl separation. The impact of Kyndryl’s separation costs was ($ 0.20) per share.

Net operating income (non-GAAP) for the six-month period ended June 30, 2021 was $ 3.7 billion compared to $ 3.6 billion for the period of the previous year, an increase by 3%. Diluted (non-GAAP) operating income per share from continuing operations was $ 4.10, compared to $ 4.02 per diluted share for the 2020 period, an increase of 2%.

Expectations for the whole of 2021

The company expects to increase its revenue for the full year 2021 based on the exchange rates of mid-July 2021. The company continues to expect adjusted free cash flow of 11 to $ 12 billion in 2021. The adjusted free cash flow forecast excludes approximately $ 3 billion cash impacts from the company’s structural actions initiated in Q4 2020 and transaction costs associated with the Kyndryl separation .

Click here for the full announcement.


Source: IBM


Source link

]]>
How to start your inbound marketing strategy in 2021 http://www.srebrnykiel.com/how-to-start-your-inbound-marketing-strategy-in-2021/ Tue, 20 Jul 2021 18:03:24 +0000 http://www.srebrnykiel.com/how-to-start-your-inbound-marketing-strategy-in-2021/

The way consumers interact with brands is changing rapidly. In the age of digital marketing, it’s easy for consumers to avoid advertisements and other marketing messages. In response, marketers are turning to inbound marketing strategies. Here’s the truth about what inbound marketing can do for your business in 2021 and how to get started.

What is inbound marketing?

Inbound marketing refers to a series of methods that attract customers to a brand by creating content that is valuable to them. Marketing messages can provide information that potential customers are looking for or help them solve problems. Inbound marketing strategies also include tailored experiences for potential customers that only your business can deliver. The idea is to build a relationship and bond before you make a sale.

On the other hand, traditional marketing – aka outbound marketing – relies on disrupting your audience. Perhaps the most obvious example of outbound marketing is TV ads. While this could have been a useful strategy when consumers have had to attend advertisements, It does not work well in a digital environment.

Why is this important?

In 2021, consumers have learned to ignore interruptive marketing messages. Instead, they prefer to learn about a product or service on their own terms. This includes performing their own Google searches, reading articles, and watching videos.

According to Demand measurement, 70% of consumers prefer to read an article about a company rather than watch an advertisement. Millennials are considered to be virtually blind to digital banner ads.

Most importantly, inbound marketing will help you get more with your existing marketing budget. Generating leads through inbound methods is 61 percent cheaper than outgoing prospects.

Inbound marketing strategies for 2021

The goal inbound marketing is to attract your target audience with content that is useful to them. By offering ideas and solutions to potential problems, you engage potential customers and build trust. Being trustworthy will make customers more likely to buy from you. Inbound marketing doesn’t stop with a purchase. The most successful marketers provide support to help customers get the most out of the product.

Here are some of the best inbound marketing strategies of 2021:

1. Blog

Long blogs remain one of the best strategies for attracting customers to your brand in 2021.

Blogs drive traffic to your website. Consistent blogging will help you grow your brand and establish yourself as an authority in your field. However, it takes time to build an audience if you don’t already have one. In this case, think of guest blogs.

Getting featured in an established and popular blog exposes your brand to a wider audience. It also helps you attract qualified and relevant visitors to your own website.

2. Videos and live streaming

Live streaming and video messaging exploded in 2020 due to social distancing restrictions. Although this development started out of necessity, many brands recognized the potential of how-to videos and digital events.

Video not only helps your brand connect with potential customers around the world. It also helps reduce the costs associated with in-person events, while creating the same buzz and atmosphere.

Live streaming allows your audience to ask direct questions or provide feedback. It is a powerful tool when it comes to building relationships with customers.

While video marketing has been developing for a number of years, short videos are proving particularly popular. If your business isn’t using video as a format yet, it’s definitely worth exploring its potential.

3. Social networks won

Social media followers have chosen to connect with your brand. Consistently delivering relevant and useful content is a great way to keep them engaged.

However, listening is just as important. One way to do this is to make a point of rewarding customer feedback by taking it seriously. Responding to comments and requests in a thoughtful and timely manner is another.

4. Limit forms – think about chatbots instead

Inbound marketing is all about building relationships with potential customers.

Using forms to “block” access to a white paper, for example, can cause potential customers to look for the information elsewhere. Few users are happy to part with their personal information before you’ve at least given them some valuable content.

For years, closed content has worked very well for digital marketers. However, they produce fewer conversions in 2021. Alternatives include shorter forms, requiring only a person’s email address. Another option is chatbots, simulating a conversation to create a connection with a potential customer. A live chat system allows people to connect with you when it’s convenient for them or if they need your help. It eliminates the need to wait for a response.

Inbound marketing can help you stretch your marketing budget even further and get customers looking for you. Unlike traditional interrupt marketing, these methods help build relationships between businesses and customers that turn into sales. These relationships tend to last longer and lead to higher lifetime sales.




Source link

]]>
Mouser Electronics Recognized as Exclusive Recipient of TDK European Distribution Award | Business http://www.srebrnykiel.com/mouser-electronics-recognized-as-exclusive-recipient-of-tdk-european-distribution-award-business/ Tue, 20 Jul 2021 16:21:54 +0000 http://www.srebrnykiel.com/mouser-electronics-recognized-as-exclusive-recipient-of-tdk-european-distribution-award-business/

MUNICH – (BUSINESS WIRE) – July 20, 2021–

Mouser electronics, Inc., the global authorized distributor of the latest semiconductors and electronic components, received the TDK European Distribution Award for the third time TDK, a world leader in electronic components and solutions. The Gold Distribution Award recognizes Mouser’s 2020 performance based on inventory management, operational excellence, business conditions and performance. Mouser had previously won the award in 2019 and 2017.

This press release features multimedia. See the full version here: https://www.businesswire.com/news/home/20210720005929/en/

Mouser Electronics recognized as exclusive recipient of TDK’s European Distribution Award (Graphic: Business Wire)

TDK’s High Service Distributor Award was updated in 2020 with the award criteria raised in accordance with an adjusted scorecard system, providing a greater benefit to end customers. As part of the new system, Mouser is the only premium distributor to be honored this year with the European TDK Award.

According to Dietmar Jaeger, Head of Global Sales Distribution at TDK: “We are very pleased with the continued excellent performance of Mouser, which certainly deserves to be honored. I want to congratulate the entire Mouser team for their hard work and promoting our products to the engineering world over the past year.

“We are extremely honored to receive this prestigious award and thank TDK for recognizing the exceptional efforts of our teams around the world,” said Mark Burr-Lonnon, senior vice president of Global Services and EMEA and APAC. “Throughout our long-standing partnership, we have had many successes together, and we look forward to many more in the future.

Mouser offers a wide selection of TDK’s full product line, including ceramic, electrolytic aluminum and film capacitors; ferrites and inductors; high frequency products; and piezo and protection components as well as sensors, sensor systems and power supplies.

To learn more, visit https://www.mouser.com/manufacturer/tdk/.

As an authorized global distributor, Mouser offers the world’s largest selection of the latest semiconductors and electronic components, in stock and ready to ship. Mouser customers can expect 100% certified, genuine and fully traceable products from each of its manufacturing partners. To help speed up customer designs, Mouser’s website hosts an extensive library of technical resources, including a Technical resource center, as well as product data sheets, vendor-specific reference designs, application notes, engineering design information, engineering tools, and other useful information.

About Mouser Electronics

Mouser Electronics, a Berkshire Hathaway company, is an authorized distributor of semiconductors and electronic components focused on new product launches from its major manufacturing partners. Serving the global community of electronics design engineers and buyers, the global distributor’s website, mouser.com, is available in multiple languages ​​and currencies, and features more than 5 million products from more than 1,100 manufacturer brands. Mouser offers 27 support sites around the world to provide top-notch customer service in the local language, currency and time zone. The distributor delivers to more than 630,000 customers in 223 countries / territories from its state-of-the-art 1 million square foot distribution facilities in the Dallas, Texas, metropolitan area. For more information visit https://www.mouser.com/.

Brands

Mouser and Mouser Electronics are registered trademarks of Mouser Electronics, Inc. All other products, logos, and company names mentioned in this document may be trademarks of their respective owners.

View source version on businesswire.com:https://www.businesswire.com/news/home/20210720005929/en/

CONTACT: For press inquiries, contact:

Kelly DeGarmo, Mouser Electronics

Manager, Corporate Communications and Media Relations

+1 (817) 804-7764

Kelly.DeGarmo@mouser.com

For more information, contact:

Kevin Hess, Mouser Electronics

Senior Vice President, Marketing

+1 (817) 804 3833

Kevin.Hess@mouser.com

KEYWORD: GERMANY EUROPE UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: ELECTRONIC DESIGN AUTOMATION SEMICONDUCTOR ENGINEERING TECHNOLOGY MATERIAL MANUFACTURING

SOURCE: Mouser Electronics, Inc.

Copyright Business Wire 2021.

PUB: 07/20/2021 12: 20 / DISC: 07/20/2021 12:21

http://www.businesswire.com/news/home/20210720005929/en

Copyright Business Wire 2021.


Source link

]]>
Banjo Health Inc. announces partnership with AscellaHealth, LLC http://www.srebrnykiel.com/banjo-health-inc-announces-partnership-with-ascellahealth-llc/ Tue, 20 Jul 2021 10:00:00 +0000 http://www.srebrnykiel.com/banjo-health-inc-announces-partnership-with-ascellahealth-llc/

BOSTON, July 20, 2021 / PRNewswire / – Today, Banjo Health is pleased to announce the signing of a multi-year partnership with AscellaHealth, a global healthcare and specialty pharmaceutical solutions company, to improve patient care by reducing Prior Authorization (PA) review times through the deployment of Banjo’s set of AI-powered PA solutions Health. With Banjo Health teaming up with an expert specialty pharmacy solutions provider that has members across all lines of business from Commercial, Medicaid and Medicare, the AI ​​company is poised for rapid growth and expansion to jointly resolve the dilemma of prior authorization.

“This partnership with Banjo Health allows AscellaHealth to continuously optimize clinical results and improve the patient journey. Streamlined practices that have been proven to work in drug turnaround times align with our patient-centered approach, ”says Dea Belazi, President and CEO, AscellaHealth.

With this partnership, Banjo Health will provide its complete PA management solution, PA Harmony, in addition to its three modular solutions from Virtuoso AI, Concerto Suite and Composer to AscellaHealth. Composer is a recently released solution that automatically generates decision trees directly from clinical guidelines from drug and therapy committees and medical review committees. AscellaHealth and Banjo Health will work in unison to improve the existing PA architecture to improve patient and provider satisfaction.

“As a growing company, we are very excited to announce this partnership with AscellaHealth and to create a path to grow and improve together in the specialty services market,” said Saar Mahna, Founder and CEO of Banjo Health.

About Banjo Health
Banjo Health is a provider of innovative healthcare technology solutions that improves existing practices through artificial intelligence (AI) with a focus on simplifying the complexities of prior authorization. Solution offers, PA Harmony, Virtuoso AI, and Concerto Suite use AI and cloud-based technologies to meet all compliance regulations across all industries to deliver an accurate, streamlined, and transparent PA process.

For more information visit https://www.banjohealth.com/

About AscellaHealth LLC
AscellaHealth is a global pharmacy and specialty healthcare services organization serving payers, providers, life sciences and patients, offering a comprehensive portfolio of personalized, technology-based specialty pharmacy and medical management services. . AscellaHealth’s unique patient-centric approach is based on proprietary technological processes for innovative programs and services that optimize health outcomes and quality of life for patients with complex chronic diseases or rare diseases requiring specialized drugs and / or gene and cell therapies. Visit www.AscellaHealth.com.

SOURCE Banjo Health

Related links

https://www.banjohealth.com


Source link

]]>