Field Roast Expands Distribution of Plant-Based Pepperoni and Dairy-Free Shredded Cheese with Nationwide Launch at Whole Foods Market


CHICAGO–(COMMERCIAL THREAD) – Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® (“Lightlife”) and Field Roast ™ (“Field Roast”), today announced that its Field Roast Plant-Based Pepperoni and Chao products Creamery Creamy Original Shreds will be available nationwide at Whole Foods Market stores starting this month. Whole Foods Market will be the first national retailer to offer both products, making it easier for consumers to find everything they need for the perfect plant-based pizza night.

“We’ve seen great momentum with our plant-based pepperoni in the restaurant business, with our recent partnership with Little Caesars and some pizza chains in the US and Canada, and our continued growth with Chao Creamery’s. results in increased aisle distribution of dairy products and products, ”said Dan Curtin, president of Greenleaf Foods, SPC. “As a leading food brand, proud to offer both plant-based meats and cheeses, we are excited to launch these two products in Whole Foods Market stores nationwide during National Month. pizza, inviting new and existing fans to add boldness and delicious flavor to their plant-based meals.

Field Roast first introduced its Plant-Based Pepperoni in January 2021 into the restaurant channel through a partnership with prominent Canada-based pizza chain Pizza Nova, before expanding distribution to others. restaurant and retail partnerships. It is the first pepperoni alternative to be made with pea protein as opposed to soy, offering 6g of protein per serving. Field-roasted plant-based pepperoni has a characteristic oily marbling and is made with fresh spices including whole chunks of fennel, cracked black pepper, garlic and paprika to deliver an authentic pepperoni taste and daring.

Field Roast will also be launching Chao Creamery Creamy Original Shreds in Whole Foods Market stores this month. The retailer currently sells original creamy original slices from Chao Creamery. Most plant-based cheese products mimic popular traditional flavors like cheddar, mozzarella, and American, but Chao flavors are made with only coconut and fermented tofu ingredients to deliver a buttery bite. and umami. Launched in 2020, Chao Creamery Creamy Original Shreds offers the same gourmet, creamy experience as the brand’s Creamy Original Slices, the best-selling plant-based slice of cheese in the United States.1. Chao Shreds provide a tangy, flavorful bite full of the flavor you crave from cheese, without the dairy. Sprinkle it on your salad, melt it in your plant-based pizza, or eat it straight from the pouch for a smooth, flavorful bite every time.

For more information on Field Roast, visit and follow @FieldRoast on Facebook, Twitter and Instagram.


Greenleaf Foods, SPC, transforms plant-based protein with a wide range of delicious and innovative products that satisfy consumers interested in adding a variety of proteins to their diets. Our main brands include Lightlife® (“Lightlife”) and Field Roast ™ (“Field Roast”). Together, these brands are delighting longtime loyal fans and winning over new ones who never thought plant protein could taste so great. The Lightlife and Field Roast portfolios include nearly 50 products and represent a market leading position in the chilled vegetable protein category in the United States. Greenleaf Foods, SPC is an independent, wholly owned subsidiary of Maple Leaf Foods Inc. (TSX: MFI).

1 SPINS l MULO + Natural l $ Sale l L52 WE 05/09/21

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