Gorilla has reduced its activity to 12 distribution centers in Spain in a bid to become profitable


Gorillas, the German ultra-fast delivery platform which promises to do teleshopping “in a few minutes”, will focus its efforts on the distribution centers from which it plans to retain operating profit (Ebitda) during the summer in Spain. considered the most effective. 2023, a year ahead of plan, and reassure investors that this is a futuristic undertaking. The company has reduced the number of stores in the cities where it is present from 20 to 12: Madrid, Barcelona and Valencia. The measure comes after the temporary suspension of activity in August and the reduction of the workforce by 40%.

The company resumed operations this week after “a holiday break” and to review business operations, according to its CEO Magdalena Zuszkiewicz. It ceased its activity in Alicante and filed an Employment Regulation File (ERE) for 212 employees.

The measures taken respond to the financial situation of the gorilla which is at a loss. Globally, he also announced cuts to satisfy investors, who demanded cost adjustments due to unfavorable global conditions and falling stock markets, leading many to choose more consolidated companies instead. than investment fund companies. Eh. risky profile.

The objective is to postpone the entry into operating profit until June 2023, to show investors the potential of the company and to continue to operate in Spain, even if the region is suffering in general (Gopf has just left the Spain). Extreme competition and economic uncertainty due to high inflation and energy costs took their toll on a company that was already struggling to make a profit from its operations.

Gorillas has been in talks for a few weeks with an American venture capital fund for a possible entry into the capital and, according to Szuszkiewicz, the company is open to new investors wishing to consolidate its activities in Spain, where it arrived there. just one year old. . has been. ,

The company cut 300 jobs at its German headquarters in June and announced that it would focus its efforts on the countries where it has the strongest presence: Germany, the United Kingdom, France and the Netherlands. Spain should look for a strategic partner to continue its operations.

In June, Gorilla indicated that he planned to strike a deal with a partner in late July, but that didn’t happen. Szuszkiewicz says the delivery company’s plans now include waiting until November or December to make the first assessment of new operations in Spain. “We end up with a super strong team and we will continue to fight,” commented the board of directors. “This year, we want to lay the foundation for growth because companies that manage to continue in this area will have many opportunities to conquer the market,” he says.

The entire Gorilla Squad has an open-ended contract. The company operates like a supermarket, stores its products in premises in the center of towns, and delivers orders with cycles in record time (between 10 and 20 minutes).


Comments are closed.