Having a social presence is not enough. How do consumers perceive your brand with augmented reality?


Content and marketing trends change, and so do your social tactics.

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September 4, 2021

4 minutes to read

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While social media content is crucial in building strong connections and brand awareness, you also need to remember that your audience wants to participate. If you are just posting your content, you can’t expect high engagement. You need to start looking for innovative ways for consumers to experience your brand.

Have you heard the term augmented reality?

Augmented Reality (AR) is the practice of displaying digital information over the real-time view of objects, people, or spaces in the physical world. Marketers and innovative agencies are now harnessing new technologies such as augmented reality to create immersive brand experiences, educate the consumer, and enable their audiences to experience products in fascinating ways.

Even though it tends to be billed as some sort of futuristic tech, it’s been around for a while. This incredibly powerful innovation is used to provide enriching experiences for users and to be highly interactive on social media channels.

Related: In Future AR Tech Expect More Explosions From The Past

What are the possibilities of augmented reality on social networks?

If you spend time on social media platforms like Snapchat or Instagram, you’ve undoubtedly seen your fair share of AR filters. These are the augmented reality experiences that allow users to apply computer-generated effects to their own face and the world around them.

With the use of interactive content shaping social media, most channels are starting to explore the integration of augmented reality. Being able to virtually try on a pair of sunglasses, lipstick, or even a pair of shoes gives buyers a better idea of ​​how a product will work for them, which helps eliminate hesitation in purchasing. Finally, combining your social media ads with AR could dramatically increase sales for ecommerce businesses. For example, putting a virtual sofa in your living room before you buy would help visualize before you buy and create a more enjoyable user experience for consumers.

From a brand awareness perspective, engaging your audience in an event, creating a brand face filter, or bringing your business card to life with AR is a great way to build brand loyalty and generate leads. From amazing product shares that may seem more real than reality to a whole new experience of engaging events and initiatives, AR promises to make social media more interactive, 3D-oriented, and fantastically shareable.

Related: AR & VR Will Lead The Way In A Post-Pandemic World

What are AR wearables?

In the future, 3D social media content will become more and more popular, using AR and new technological hardware such as wearable devices to make all of this happen. Many of the world’s biggest tech companies are investing huge amounts of time and money in new projects that could bring AR experiences from your phone’s screen to your face – think AR headsets, glasses, or even camera lenses. contact. These items are known as “wearables”.

Wearable devices can add useful 3D information, such as emails, instructions, instructions, or virtual holograms, into your visual field. You wouldn’t need to stare at a screen or stray away from loved ones, and instead, control your futuristic glasses with simple taps, gestures, or your voice. With more people likely to switch to working from home as a result of Covid-19, this could become a key entry point for wearable AR technology, and thinner AR display devices could help improve efficiency and cost savings for businesses.

As social media platforms evolve their functionality and new AR materials are introduced to consumers, companies should make new technologies, like augmented reality, an integral part of their online marketing strategy. social media.

Related: Here’s Why AR & VR Strategy Is A Must For Your Business

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