Liberty Mutual Insurance has announced changes to its dual-channel distribution strategy for specialty and excess and excess (E&S) insurance solutions.
The changes are intended to improve business operations and better serve retail and wholesale brokers in an effort to meet the changing, increasingly complex and interconnected needs of businesses, Liberty Mutual says.
Now all US commercial, specialty and E&S products placed through retail brokers must carry the Liberty Mutual brand, with Ironshore becoming an exclusive wholesale brand.
GRS North America Specialty and Ironshore President Matt Dolan said, “Since the acquisition of Ironshore by Liberty Mutual in 2017, we have offered commercial, specialty and E&S products under the Liberty and Ironshore brands regardless of channel.
“The distinction between Liberty Mutual for retail and Ironshore for wholesale will create a clearer and more consistent experience for customers and partners and demonstrates our dual-channel commitment.”
Liberty Mutual said wholesale and retail brokers should continue to work with their current underwriting and distribution contacts and can expect to see brand changes rolled out over the coming months.