Popular LifeProof waterproof cases join the OtterBox brand

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“LifeProof joined the Otter Products family of brands in 2013 and has significantly innovated its product portfolio since then,” said the CEO of Otter Products. Jim Parker. “Given the continued maturation of the mobile technology industry, we decided the time was right to bring our most popular LifeProof product to market under the extended OtterBox brand reach.”

Both OtterBox and LifeProof have benefited from shared design, development, manufacturing, marketing and customer support resources over the past nine years. There will be no change in the level of support for FRĒ or warranty support for older LifeProof products, and the company will retain all of its employees and continue to grow. Transitioning all products to the OtterBox brand will allow for more targeted investment and innovation.

LifeProof was founded in 2011 with an industry-disrupting slim waterproof case – FRĒ. More recently, LifeProof has evolved its product offerings with a focus on creating highly protective cases made from sustainable materials, in line with the company’s commitment to do its part to create a more sustainable future. . LifeProof served as the testing ground for the OtterBox brand to also adopt rugged recycled materials in its cases while maintaining the protection both brands are known for. Through these LifeProof innovations, the company has reused more than 1.7 million pounds of plastic, diverting it from landfills and waterways to living a new life protecting mobile devices.

This commitment to durability, along with the popular FRĒ case design, will live on at Otter Products. Existing LifeProof branded products will be available at select retailers and lifeproof.com while supplies last and will be supported by Otter Products customer service who have always handled claims under Otter Products’ robust warranty program. the brand. Fans of the LifeProof brand will now benefit from the expanded OtterBox product ecosystem, including an expanded offering of screen protectors and power supplies.

About OtterBox

OtterBox innovates with bold products that deliver confidence and confidence in any activity. From humble beginnings with a dry box in a Fort Collins, Colorado.garage, OtterBox has honed and leveraged its manufacturing and design expertise to become the #1 selling smartphone case brand in the United States and a leader in rugged outdoor lifestyle products.2

At the center of every OtterBox innovation is a deeper purpose to bring about positive and lasting change. In partnership with the OtterCares Foundation, OtterBox is growing to give back by inspiring kids to change the world through entrepreneurship and philanthropy. To learn more about this mission, visit OtterBox.com/GivingBack.

For more information, visit www.OtterBox.com.

About LifeProof:

LifeProof was created for those who get up before dawn for a paddle out before work. And those who delay sleep to tighten a new song. And those who lose track of time because they are lost creating, exploring, practicing, dancing or reinventing themselves.

At LifeProof, we design products that inspire people to get lost in the present. From freelancers to athletes, decorators to world travelers, creatives to curators – FRĒe minds everywhere turn to our cases and accessories to fuel their passions because only LifeProof is made to keep up with you in the moment.

For more information, visit LIFEPROOF.COM.


1 Source: The NPD Group/Retail Tracking Service, USA, Cell Phone Device Protection, Water-resistant/Waterproof, Jan. 2018 – Jan. 2022 combined.
2 Source: The NPD Group/Retail Tracking Service, United States, Cell Phone Device Protection, January 2018 – January 2022 combined.

SOURCEOtterBox

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