Refund me if you can, is the best video game marketing strategy of 2022 yet?

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Refund Me If You Can has to be the most bizarrely named game to release in 2022. However, it’s not clickbait, as the game sets the player for a single challenge. What might seem like an odd decision on the part of the developers might just be the best marketing tactic of any video game released in 2022.

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Marketing in video games is as important as any other industry. An effective marketing campaign can make a mediocre game look better than it is. It is essential to the progress of any studio and can often be the difference between success and failure.

The developers of Pay Me Back If You Can have transformed the very name of the game into something many gamers will recognize.


The indie game Refund Me If You Can showed how to announce a relatively unknown game

If the name of the title had been much more standard, the chances of it attracting players’ attention would have been much lower. By naming it like this, the developers made it possible for gamers to identify with one of the most recognizable store policies on Steam.

When someone buys a game on Steam, they can ask for a refund as long as it doesn’t exceed 120 minutes or two hours of gameplay. Steam deems that two hours should be long enough for someone to know if the game is done for him.

However, Refund Me If You Can do the opposite – it challenges players to complete it in two hours. If a player succeeds, he can make a request to get his money back.

@markiplier You should try “Refund me if you can” on steam. It is a new horror game. It uses Steam’s refund policy as a gimmick. If you don’t defeat him within the 2 hour window, the ending is locked forever.

Developed by Sungame Studio, Refund Me If You Can is an indie horror game. Playing as protagonist Sarah, who is stuck in a nightmare, players will have to find their way through a maze. The only way for Sarah to wake up is to reach the end.

If someone does not complete the game within two hours, the ending will be locked. Also, as an anti-prevention tactic, players cannot pause the game.

According to reviews on Steam, players can easily complete the game in less than two hours. However, they will have to remember the path. Failure to do so may cause a player to lose, which will not result in a good result. Listed at the price of a pizza, the promoters have announced it in such a way that it will attract more than one.

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However, there will always be a dilemma if someone beats the game. While Sungame writes in the description that a refund can be issued after the game is beaten, this should be ethically wrong. Nonetheless, Refund Me If You Can is perhaps one of the best possible challenges, especially in today’s horror gaming landscape, where excellent titles are rare.


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