It seems Elon Musk wants to help children achieve their inner space explorers.
What happened: Mattel Inc. CARPET announced on Wednesday a multi-year agreement with Musk’s space exploration company, SpaceXto create and market products, toys and collectibles that inspire kids and space geeks.
The announcement comes on the 53rd anniversary of the first person to walk on the moon, July 20, 1969.
“We pride ourselves on our ability to create products and experiences that honor cultural moments and inspire humanity,” said Nick Karamanos, senior vice president of entertainment partnerships at Mattel. “As space exploration advances faster than ever, we’re excited to work with SpaceX and help create limitless play patterns for every child’s space explorer.”
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The veteran toymaker will begin releasing SpaceX-inspired toys under its iconic Matchbox brand in 2023.
Simultaneously, collectibles inspired by astronomy will begin to debut on Mattel Creations, Mattel’s collaboration and direct sales platform, the press release says.
“At SpaceX, we believe that a future in which humanity is among the stars is fundamentally more exciting than a future in which we are not,” said Brian Bjelde, vice president of SpaceX. “We look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts.”
This isn’t Mattel’s first foray into space; in April, the company collaborated with the International Space Station’s National Laboratory to launch two of its Barbie dolls into orbit to inspire young girls to consider space exploration.
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This isn’t SpaceX’s first foray into merchandise. The space company has long sold products through its own website, even selling a SpaceX suit for children. Musk’s car company, Tesla Inc. TSLAsells merchandise where fans prefer Dogecoin DOGE/USD is accepted as payment.
It is unclear if SpaceX will offer the same product line as Mattel, or if an interested buyer could use Dogecoin for Mattel/SpaceX collectibles.
Photo: Apollo 11 on the moon, courtesy of NASA