Video Marketing Guide: How to Create a Video Marketing Strategy
Marketing strategy helps in creating the brand image of any brand. In the digital age, marketers are using creative tools to improve their marketing. Brands are now focusing on digital marketing instead of spending budgets on traditional marketing tools.
Video has become one of the most effective tools to help brands promote their products or services online. According to BuzzFlick, using video on your website increases your 157% organic traffic. Internet users prefer watching videos rather than reading textual content. The best thing about the video is that it grabs the audience’s attention quickly.
Here in this blog, we’ll guide you with the best tips to help you create a video marketing strategy that increases your audience’s engagement.
Use videos to grow your business
If you want to boost your business, integrate videos to enrich your marketing strategy. According to statistics revealed by BuzzFlick, 81% of businesses want to use Facebook to improve their video marketing. By 2022, video will account for 82% of all internet traffic. So now is a good time to invest in video marketing.
Steps to Create an Effective Video Marketing Strategy
This may be difficult for you if you’ve never used video marketing before. People get confused because they don’t know what to do and how to check performance. However, if you know the basics of video marketing, you can achieve your goals.
You should consider the following steps when creating a video marketing strategy:
Know your audience
When creating a video marketing strategy, you need to decide on your target audience; you can integrate messages according to your customers. This helps tell your brand story to the audience.
If you sell IT solutions, you need to create a different video marketing plan. For example, you can use animated explainer videos and post them on social networks like Facebook and YouTube. You will not choose Instagram and TikTok because your audience is not active on these platforms.
Define your brand goals
For video marketing, you need to define your business goals. It will help you evaluate the result of your video marketing.
For example, you might consider the following:
- Get your message across to potential leads with Facebook video ads
- Boost your conversion rate by incorporating video on the landing page
- Use an explainer video to engage your audience
- Decide on the goals you want to achieve and check the results to analyze whether or not your video content strategy is working to achieve your goals
Make sure you have enough budget
Video production is not easy and you need to hire a video production company to avoid defects and waste of budget. The budget for video creation depends on the tools you select, video length, time and voiceover. It is ideal for creating various short but creative and engaging videos instead of long ones.
If you follow this strategy, you can post videos consistently across multiple platforms. So instead of wasting your budget and effort on a 20 minute video, you should create short two minute videos.
Create your shot plan
Before you begin a shoot, write a compelling script, hire an expert film crew, and arrange decorations and actors. When shooting a video, strategize and try to take multiple shots of scenes so you have a chance to choose the best scene.
Also, you need to create an alternate plan because anything can happen during filming: actors can be absent or get sick, equipment can break, lights dim, etc. You have to deal with such situations.
Decide between animated videos or live action videos
You can use animated videos for your marketing. It’s profitable; unlike live action videos, you don’t need to arrange decorations, no actors needed. So, go for animated videos if you are looking for a cost-effective marketing solution.
However, you need to be prepared for the animated video production steps. Work on the script and draw to create the characters you want in the video. Moreover, it helps your artist team to get an idea of the style of the video, and they will work as a team for your project.
If you are looking motion graphics services, Check out BuzzFlick, they’ve helped their clients by creating some very engaging videos. These videos help businesses achieve their goals.
The first step in any video marketing strategy is to research the competitors. What kind of video do they create? What kind of videos do their audience like to watch? What platforms do they use to share their videos? You must know these things.
However, try to create unique content; don’t copy your competitors. So, follow this strategy and be the leader in your industry by delivering creative content to the audience.
When creating a video, choose 3D animated explainer videos or create 30 second videos. Or put your company founder in the center of the video. Audiences love to watch this kind of video.
Decide which platform is ideal for sharing your videos
The critical phase is the distribution of your videos. You need to identify which platforms your audience is active on. The use of social media for video marketing is insufficient. You can leverage marketing through your resources.
For example, post videos on your website and embed them in blogs and landing pages to achieve your business goals.
Video has revolutionized digital marketing. Most brands use videos as their most effective marketing tool. Marketers use the best techniques to deliver their brand message to a wider audience through videos.
The best thing about video is that it grabs the audience’s attention and encourages them to buy your product or service. Moreover, companies are using videos to share their corporate values, employee stories, team efforts and for, brand awareness, etc.
If you don’t have video creation expertise, you can search and check out the best video animation agency and entrust your video projects to a credible company with a proven track record of creating top-notch videos.
Looking for a video marketing guide to improve your strategy? Read this blog to learn the best tips to make your video marketing strategy more effective.