What mainstream brands should consider when building future-proof marketing strategies


The test of time marketing strategies for a brand, it simply means creating strategies that will stand the test of time and changing trends. If a brand or business wants to create marketing strategies that can adapt to changing trends, it must be nimble enough to adapt.

Current consumer goods (FMCG) is India’s fourth largest sector. To survive in a very competitive and changing market, mainstream brands must invest in their marketing strategies, while reworking them from time to time. The economic landscape has changed dramatically over the past two years due to the COVID-19 pandemic. Businesses must adapt to the changing landscape using innovative marketing strategies to survive and thrive.

Businesses need to ask themselves what their branding strategy will be over the next five years. On top of that, they need to be flexible and fast enough for any change in trend like consumer preferences and changing technology that comes their way. Market conditions change rapidly and technology is advancing even faster. For example, the DVD industry boomed at one time, but once digital technology flourished it became obsolete as new technology allowed people to download movies to their laptops.

So, all it takes is a stronger competitor, a new trend, or a new technology to make your business obsolete. This is where the concept of sustainability comes in. The basic idea is to use a set of well thought out and planned strategies, approaches and changes to make a marketing strategy less sensitive to emerging threats to the market. to come up.

Consumer brands need to guard against threats such as competition and the rapidly evolving consumer technology. Here are some best ways to do it:

Offer an experience rather than a product: The products can be easily replaced, but the experience lasts forever. Brands need to ensure that their marketing campaign focuses on the overall experience a consumer will get, rather than just the products or services they advertise.

Understand your target market: Every mainstream brand has a target market to reach. Once the demographics of the target audience are determined, brands can easily create a buyer’s personality. In fact, the buyer’s personality is the secret weapon used by successful marketing companies. It includes information such as age, gender, and income. The motive is how and where companies can concentrate their sales and distribution, for maximum profit.

On top of that, businesses can track their marketing data using marketing tools like Google Analytics. Mainstream brands can track which web pages get the most clicks, how long visitors stay on the pages, where site visitors are coming from, and more.

Communicate the value of a product to your customers: Well-designed marketing strategies around the world will only work if the value of a product or service is not communicated to consumers. Brands need to clearly communicate what their product offers and what makes it different and special in a huge market, where consumers have a lot of choice.

Other than that, brands need to find a technology they can grow with, refrain from locking themselves into anyone’s strategy, and focus on building brand power. What works today may become obsolete tomorrow, so scalable marketing strategies can ensure that a product will survive and stay strong. It is important to have a brand that continuously evolves through technological and social developments and that is in step with the advancement of the world. A well-thought-out strategy, in-depth vision and good management are therefore crucial.

The Indian consumer durables market attracts traders from all over the world. It is largely separated into urban and rural markets. Global companies see India as one of the key markets from which future growth is likely to emerge.

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