SAN JOSE, Calif., July 19, 2021 (GLOBE NEWSWIRE) – Xactment, the leader in revenue intelligence solutions, today announced that Johann Wrede has been appointed the company’s new chief marketing officer. In this new role, Wrede will oversee all company and solutions marketing communications and restructure the company’s overall marketing strategy as it ushers in a new standard of smart data-driven revenue.
Prior to joining Xactly, Wrede was Global SVP Marketing and Head of Creative, Branding and Advertising at SAP, where he led the company’s brand transformation and increased category awareness through brand identity and storytelling development initiatives. Wrede spent 14 years at SAP and held several leadership roles including Global Events Manager and Corporate Marketing Manager.
“Drawing on over 20 years of experience, Wrede’s impressive track record of developing high growth organizations and successful multi-channel marketing strategies will support Xactly’s mission to provide leading solutions to businesses. We are delighted and honored to welcome him as the new Chief Marketing Officer, ”said Chris Cabrera, Founder and CEO of Xactly. “Wrede’s expertise will be invaluable in our quest to improve business operations by creating more resilient, profitable and predictable revenue drivers.
This announcement follows a successful first half of 2021 for Xactly, notably the acquisition of TopOPPs, which created the first end-to-end platform for revenue operations (RevOps), as well as the launch of Xactly Transformer, a free service that accelerates digital transformation and unlocks immediate and long-term value from Xactly’s Intelligent Revenue platform. In addition, the company announced new partnerships with Téleverde, Provarity, and Gainsight, and took out his “The State of Global Business Sales Performance 2021” guide.
“In an increasingly competitive landscape, businesses are challenged to deliver value to customers, accelerate scalability and elevate their brand. It is imperative for solution providers to understand industry needs and expectations, clearly define their differentiators and authentically connect with their customers, ”said Wrede. “I am excited to be a part of this pivotal time for Xactly, working to build momentum for the company and propel Xactly to new heights as it sets a new standard of revenue intelligence with compelling stories. “
Wrede joins a roster of accomplished executives in Xactly’s C suite, led by Founder and CEO Chris Cabrera, who continually leads his team to create bigger and bolder solutions and services to transform business processes. In turn, he was appointed Executive of the Year by Business Intelligence Group in 2020, as well as one of the best 50 SaaS CEOs of 2020 by The Software Report.
To learn more about Xactly, its products and offerings, or if you would like to join the company’s growing team, please visit xactlycorp.com.
Xactly enables growing businesses to effectively manage their revenue generation. Xactly’s Intelligent Revenue Platform supports organizations throughout the revenue lifecycle by focusing on planning, territory and quotas, incentives and pipeline management and forecasting, from initial strategy development to the execution and prioritization of all aspects of revenue optimization. Harnessing the power of AI, Xactly’s scalable cloud-based platform combines great software with the industry’s most comprehensive dataset over 16 years to give customers the trusted insights they need to improve their business performance and increase their income. Xactly’s proprietary data engine is powered by information from Salesforce, Oracle, Gainsight and continues to grow.
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